Digital Marketing is the main component of marketing which uses various digital media and internet-based digital technology such as mobile phones, computers and other digital platforms and systems to market products and services to a particular audience. This technique has grown extensively due to the various advantages it provides to companies and individuals in terms of cost-effectiveness and accessibility.
It is important for everyone to understand that there is no specific “digital” marketing tool that fits into every organization or business. However, most of the time, digital marketing is combined with traditional offline marketing techniques such as print advertisements, radio and TV ads and the like. A company’s digital marketing strategy depends on the nature of their product or service and their target audience. Depending on the factors that affect the decision-making of the customer or customers, companies can design their digital marketing strategies.
Most of the times, the traditional form of marketing also includes print advertisements, television commercials and the like. These forms of marketing help the company reach their desired audience by increasing the visibility of the products or services that they offer. But this form of advertising takes a lot of time and effort to implement and track. Therefore, many companies who have little budget or resources to spend on traditional media choose digital marketing to boost their brand awareness and sales.
Digital marketing strategies help companies reach out to their targeted audience by creating a unique, personalized connection. This is achieved by using highly engaging content and creating a compelling online presence.
There are various ways of implementing digital marketing. Companies can either go for the pay per click (PPC), pay per view or pay per sale (PPP). Pay per click (PPC) is a form of advertising where advertisers bid on the keywords that are used for search results.
Pay per view advertising is a method through which the advertiser bids on specific keywords or keyword phrases and the top bidder is displayed. The content of the ad is also determined by the keyword selected by the advertiser. The advertisers can choose from several types of payment options such as pay per click (PPC), pay per view (PPP), ad network, ad share and others. Most of these are free and affordable.
Some advertisers prefer to pay a fee per advertisement through PPC while some opt for pay per sale (PPP). However, pay per view advertising is usually more expensive.
Internet marketing campaigns can also include internet based advertising or web 2.0 marketing. This type of marketing strategy targets a larger audience by using a variety of online marketing strategies including social networking sites, email marketing, search engine optimization, video marketing and search engine optimization. This kind of strategy helps businesses establish their brand and also attract new consumers.